Owner Report: June / July

The Holiday Rental Market:

The performance of properties in June was fairly in line with previous years, with an average of 41% helped by some extended bookings. Some properties have recorded lower than average rental yields over the last 12 months, particularly in the high-end properties. This can be attributed to a number of factors including strength of the Australian dollar, cheap airfares and a cautious economy.

Another major factor which is playing a large part is increased competition. In recent years due to financial reasons many exclusive properties on the Central Coast have been made available for holiday rental. This increase in supply has lead to lower occupancies and greater pressure on pricing. We are starting to see some properties converting to permanent or executive rentals which will help adjust this demand/supply equation and increase occupancies and yields overtime. If you wish to discuss your rental options, please call myself (02 4384 0239) or Bridget (02 4385 9564) a call.

Target A Niche Market & Increase Your Returns:

If you are looking to increase the returns for your property consider pet friendly there is a shortage of pet friendly accommodation on the Central Coast and we receive a number of enquiries for pet-friendly properties. Please see the link: http://www.reinsw.com.au/Pet-s-paradise/default.aspx

Holiday Rentals - Show Your Support:

Yesterday Tammerly sent you an email asking for your approval to support the DLEP2009 which will approve properties for holiday rental use in the Gosford Shire Council. We ask that all owners please complete the form and send it off. Alternatively you can complete this electronically - simply click on this link - it takes 30 seconds: http://hlocentralcoast.wufoo.com/forms/m7x3r3/

Testimonials:

Each year we touch base to request testimonials from owners who are happy with our services. Our current testimonials have not been updated for a while and we would love you input and feedback so if you could spare 5 minutes to write a paragraph and send it to Tammerly (tammerly.r@accomholidays.com) it would be greatly appreciated. Thank you.

We need ONE SPECIAL OFFER for our August E-Newsletter:
Our guest e-newsletter has been a successful addition to our business as it reaches all subscribers on a monthly basis. Properties which advertise reduced rates and special offers are the most popular. We currently require special offers for our August, September and October editions so please contact Tammerly ASAP if interested (tammerly.r@accomholidays.com) / 4385 9564) and she will be in touch with suggestions.

Competitions:
Our current e-newsletter giveaway is dinner for two at the Letterbox Restaurant in Terrigal. Please LIKE our Facebook page and share the image with friends for your chance to win. Ends 31st July 2013.

Green Gecko Project:
Founded and operated by an Australian named Tania Palmer the Green Gecko Project was set up in August 2007 to provide support and education for homeless children and their families in the small town of Siem Reap, Cambodia.

Accom Holidays Director Brent Pilkington met Tania through a friend of a friend. In 2009 Brent travelled to Cambodia to meet with Tanya and see exactly how the Green Gecko Project operates. He says, “My relationship with Tania is one that gives me absolute confidence that every single cent raised is going directly to those in desperate need.”

Brent could see the poverty and despair of the many people he met when in Cambodia and wanted to do something to assist. Accom Holidays now proudly supports this charity. For owners who would like to assist Accom Holidays will match every dollar that you donate to the cause.

In summary if you wish to donate 1% of your monthly revenue to the Green Gecko Project then Accom Holidays will match this donation and also give 1% to the cause. This provides an ongoing support of 2% of monthly revenue, which will be transferred directly to the Green Gecko Project. Should you choose to support the cause, a Green Gecko Project logo will be placed on your property page to show your assistance to the charity.  For more information on the charity visit: www.greengeckoproject.org/

REMINDER - Swimming Pool Legislation:
Last month we discussed the new legislation for swimming pools. Tammerly has also sent an email to all owners who have a swimming pool with the information. If you could please forward a copy of your certificate of compliance to Tammerly (tammerly.r@accomholidays.com) that would be greatly appreciated. Thank you.

The Sales Market: 
The cooler months have not put a dampener on the sales market with the Sydney housing market recording the strongest winter auction results in years. Sydney recorded an auction clearance rate of 76.3%. John McGrath stated he believes the selling climate was "as good now as it was in Autumn or will be in Spring". See the article here.

You may well be pleasantly surprised by the value of your property.
Please contact Brent for a market appraisal:
(e) brentpilkington@mcgrath.com.au 
(m) 0410 872 541
(w) 02 4384 0239.

Brent Pilkington
Accom Holidays Director / McGrath Lifestyle & Investment Property Sales Expert..

See you next month!

- The team at Accom Holidays