Tuesday, 17 September 2013

Owner Report: August / September



The Holiday Rental Market:
August 2013 was consistent with the same period last year, with an average occupancy of 43%. Great weather and growing consumer confidence are contributing factors in strong forward bookings, almost up 20% on the same time last year.

HLO Central Coast / Wyong Shire Council Submission:
Thank you to EVERYONE who took the time to complete an approval submission to the Gosford City Council to regulate holiday rentals and approve their continued use. The Wyong Shire Council now needs your help to do the same - please complete this 30 second form here: https://hlocentralcoast.wufoo.com/forms/q7x3a1/

Stand Out From The Crowd: 

Themed holiday properties are a growing area in the holiday rental market (and a very unique, niche market too). It provides owners with the the ability to stand out from the crowd and have their own 'point of difference'. So be creative, be daring and reap the rewards! Here are a few of our favourite theme ideas...









Another Niche Market: Pet Friendly

If you are looking to increase the returns for your property consider pet friendly there is a shortage of pet friendly accommodation on the Central Coast and we receive a number of enquiries for pet-friendly properties. Please see the link: http://www.reinsw.com.au/Pet-s-paradise/default.aspx

Marketing News:

STAYZ & Home Away: If your property is not already listed on STAYZ and/or HomeAway then you are missing out on the benefits. Please speak to Tammerly to discuss affordable advertising options.

Accom Holidays Magazine: Has just been sent to the printer and should be back in the next fortnight. In the meantime, we still have a good supply of 1st Edition magazines to distribute to stockists locally and in Sydney. We are always in search of new distributors so please be in touch if you have any recommendations.

Pools Reminder:
We can't stress this enough - all properties with pools must register them with the Gosford City Council.  Once this has been done, we need a copy of your pool certificate for our records because all properties must be ready by April 2013. If unsure please see the link below and follow the checklist: http://www.swimmingpoolregister.nsw.gov.au/



We need ONE SPECIAL OFFER for our October & November E-Newsletter:
Our guest e-newsletter has been a successful addition to our business as it reaches all subscribers on a monthly basis. Properties which advertise reduced rates and special offers are the most popular. We currently require special offers for our October, November & December editions so please contact Tammerly ASAP if interested (tammerly.r@accomholidays.com) / 4385 9564) and she will be in touch with suggestions.



Competition:

Our current e-newsletter giveaway is a facial from Five Star Day Spa in Erina. Please LIKE our Facebook page and share the image with friends for your chance to win. Ends 30th September 2013.

Green Gecko Project:
Founded and operated by an Australian named Tania Palmer the Green Gecko Project was set up in August 2007 to provide support and education for homeless children and their families in the small town of Siem Reap, Cambodia.

Accom Holidays Director Brent Pilkington met Tania through a friend of a friend. In 2009 Brent travelled to Cambodia to meet with Tanya and see exactly how the Green Gecko Project operates. He says, “My relationship with Tania is one that gives me absolute confidence that every single cent raised is going directly to those in desperate need.”

Brent could see the poverty and despair of the many people he met when in Cambodia and wanted to do something to assist. Accom Holidays now proudly supports this charity. For owners who would like to assist Accom Holidays will match every dollar that you donate to the cause.

In summary if you wish to donate 1% of your monthly revenue to the Green Gecko Project then Accom Holidays will match this donation and also give 1% to the cause. This provides an ongoing support of 2% of monthly revenue, which will be transferred directly to the Green Gecko Project. Should you choose to support the cause, a Green Gecko Project logo will be placed on your property page to show your assistance to the charity.  For more information on the charity visit: www.greengeckoproject.org/

The Sales Market: 
The sales market shows no sign of slowing down with analysts describing the "perfect storm" as the reason for the huge surge in buyer activity.
*Interest rates at a low.
*Steady growth in the NSW economy.
*Global economy improved since the GFC.
*Relatively flat growth in property for the last 10 years.
*Housing construction subdued for the last 10 years, despite steady growth in the population resulting in tight supply of housing and rising rents.
*Investor confidence at a 10 year high.

If you are considering selling then let us know and take advantage of the buoyant sales market. Now is the perfect storm of vital economic indicators. Brent is on annual leave, returning Monday 7th October. Please contact Tammerly if you would like an appraisal/more information on Brent's return. 




See you next month!
- The team at Accom Holidays