The Holiday Rental Market:
Great weather has helped facilitate some good results for October. With an average occupancy of 55% across all categories. Surprisingly two bedroom properties recorded the highest occupancy rate at an average of 72%.
How Lowering Your Rates Can Help Your Returns!
This concept may seem a little odd but we have had two properties lower their rates in the past six months and this resulted in improved financial returns and bookings. Your financial return is the result of two factors: average nightly room rate and occupancy rate. Finding the correct balance will yield the best return. Where occupancy rates are low, a property may consider a price adjustment. Where an increase in occupancy surpasses the offset of the reduction in rate, a property may experience an increase in overall financial return. If you would like to discuss your options, please chat to Brent.
Brent: 0410 872 541 | brentpilkington@accomholidays.com
Reminder: Pool Registrations
The pool register deadline was this week - have you forwarded through your certificate? Bridget and Tammerly will be in touch with owners of properties who have not yet provided a compliance certificate. All properties with pools, must not only register their swimming pools with the Swimming Pool Register, they must also have them certified by Gosford City Council as per the website below:
Once you have received a Certification, then please send it ASAP to Tammerly for our own compliance records: tammerly.r@accomholidays.com
Marketing News:
Accom Holidays Magazine: The second edition is now available! We have posted a copy out to all owners who have paid advertising in the magazine. If you have not received a copy please let Tammerly know. The Second Edition will roll out shortly in at our stockists - you can see our stockist list here: http://www.accomholidays.com/the-accom-holidays-magazine-first-edition/
STAYZ, the Australian leaders in generating holiday bookings and enquiry...
1) Guarantee more enquiry and bookings with STAYZ.com.au Priority Listing:
We cannot stress enough the importance and value-for-money that a STAYZ priority listing bares. Valid for one month, a STAYZ Priority Listing runs from the first day of the month through to the end of the month and guarantees your property in the top 6 properties advertised on page one of your suburb search on stayz.com.au.
If you are concerned about where you are ranked on STAYZ then we also recommend taking up a Priority Listing because it not only guarantees you the front page for a month, it will also slowly help increase your ranking on the search pages when used regularly. A Priority Listing is distinguished by appearing in a blue box at the top of Page 1 search.
Because Accom Holidays strongly believes in the importance and value of STAYZ Priority Listing, we are happy to subsidise 50% of the cost of a Priority Listing for every single property, every single time you choose to run it. Please contact Tammerly ASAP to secure your property in upcoming months.
Tammerly: tammerly.r@accomholidays.com / 4385 9564.
2) Discounts and Offers on STAYZ:
We have noticed that properties that run a special offer on STAYZ for short or extended periods of time receive more enquiry and booking conversions. These offers can also assist in raising your property in STAYZ suburb rankings. Offers can vary and include 'stay 2 nights, receive 3rd night free' or '10% off last-minute bookings' or '20% off during off-peak seasons'.
Please note it does not cost anything to add a special offer on your STAYZ listing, so consider it a free tool to generate more enquiry.
If you would like to discuss the potential to add a special offer on your listing, please contact Tammerly who will find out what offer Bridget best recommends for your property.
The Sales Market:
With the sales market strong and as we edge closer to the peak holiday season, we are experiencing strong demand from investors looking for holiday / lifestyle properties. Demand for premium properties in the higher price categories has definitely increased in the last couple of months. The Central Coast market is following the Sydney market as indicated in the graph below which was provided by Domain. At present the premium property market has a direct correlation with the stock market.
Thinking of Selling??
Please contact Brent to discuss: brentpilkington@mcgrath.com.au / 0410 872 541 / 4384 0239.
See you next month!
- The team at Accom Holidays
