Wednesday, 19 March 2014

Owner Report: February / March


The Holiday Rental Market:
Consistent sunny weather has produced some good results for February and the Easter school holidays is filling up slowly. There continues to be a strong trend towards people taking shorter breaks more often, and the propensity for guests to book a full weeks accommodation seems to be diminishing. On the upside this trend means people are choosing destinations close to home, usually within 2-3 hours travel time. This is good news for the Central Coast, which is the perfect short break from Sydney.

Accom Holidays is Growing! Introducing Accom Holidays Northern Beaches...
We are thrilled to announce the growth of our company with a new office opening on the Northern Beaches, Sydney. Welcome to Margaret Howarth who joins us with extensive real estate and holiday rental experience. Accom Holidays Northern Beaches is already receiving guest enquiries and is on the look-out for properties. If you (or somebody you know) has a holiday property in this region and would like to discuss holiday rental options please contact Margaret direct: 0408 811 025 / margarethowarth@accomholidays.com

Emphasise the Appeal of Your Property Through Winter:
As we approach our off season (winter season), it is worth examining strategies to keep the bookings coming in.
1) Specials: the obvious way to attract additional enquiries is to offer specials/deals. These enticements work well in periods where supply is much greater than demand and could make a difference to the occupancy/vacancy of your property.
2) Emphasise Appealing Features: this could include changing the lead photo to a cosy fireplace, sauna room, outdoor fire pit, movie/cinema room, hot tub. It is also a great time to change headings to state these inclusions and sell other demands such as FOXTEL and Wi-Fi.
3) Target a Different Market: considering a longer term tenant through the quiet period can fill your property during the quieter months. We constantly come across clients in between houses, Sydneysiders looking to try the Coast and corporate bookings.
Please contact Tammerly to discuss options: tammerly.r@accomholidays.com / 4385 9564.

LETTERBOX KEYS REQUIRED:
We are in the process of adding properties to Google Maps so that they can be more easily identified when searching via maps and even using GPS systems, etc. See how it works by clicking here to view La Joya on Google Maps.

Could you please post a copy of your letter box key (NOT the original) to:
Tammerly Robinson
Accom Holidays
PO Box 1119
Terrigal NSW 2260

Block out Owner Dates for 2014:
Do you have 5 minutes to spare? Now is a the perfect time to consider specific dates you may wish to block out for owner stays and property upgrades during 2014. Planning on doing work to your property? Obtaining quotes sooner than later will help you to pre-determine block-out dates. Tip: Block out upgrades for quieter months so we can continue booking your property in busy/peak times.
Still a High Demand for Wi-Fi Internet:
All properties who do offer the service will now be listed under the Wi-Fi tick box on our website's quick search. Wi-Fi will need to be added at the owner’s discretion. If you do decide to add Internet to your property features please contact Tammerly tammerly.r@accomholidays.com / 4385 9564 to pass on Wi-Fi details.

Marketing News:
ACCOM Holidays to Pay 50% of Priority Listings - Book Yours Today!
We cannot stress enough the importance and value-for-money that a STAYZ priority listing bares. Valid for one month, a STAYZ Priority Listing runs from the first day of the month through to the end of the month and guarantees your property in the top 6 properties advertised on page one of your suburb search on stayz.com.au. Please contact Tammerly ASAP: tammerly.r@accomholidays.com / 4385 9564 for available Priority dates in your suburb.

Updating STAYZ & HomeAway Calendars and Bookings:
Effective from April 8 2014, STAYZ's partnership with TripAdvisor will cease which means that properties will no longer feature on TripAdvisor. We are currently looking into this avenue.

The Sales Market: 
The Coast is following Sydney with continued strength and price growth in property prices.


If you would like a market appraisal or to discuss the current market please contact Brent: 0410 872 541 / brentpilkington@mcgrath.com.au

See you next month!
- The team at Accom Holidays

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