The Holiday Rental Market:
As expected April was not a great month with occupancy rates down on last year. Poor performance resulted from a school holiday period with no Easter long weekend or ANZAC Day long weekend. We were thankful for some great weather which lead to some good last minute bookings.
Marketing / Promotional News:
As we constantly strive to gain brand exposure, we are running a Mother's Day giveaway for the month of May via Facebook - to date, the giveaway alone has increased our following to an additional 310 followers in just 3 weeks - that's 310 new eyeballs we are now reaching out to. On top of this we are involved in paid Facebook advertising in an attempt to reach out to even more people.
Accom Holidays Magazine (2nd Edition): More than half of the pages have been filled for our second edition. For those who have said yes already and those signed to a Silver or Gold package will receive a proof this week. Please contact Tammerly immediately to reserve your page. Full Page Spread: $275 / Double Page Spread: $420
***Update on Recent Court Case & Implications for the Industry:***
As you would now know, a recent Land & Environment court ruling has placed doubt on the future of the short term holiday rental sector by questioning its legality and ability to self-manage behavioural challenges.
The Sales Market: Rarely a week goes by now that we don't see an article in the Sydney papers about the property market bouncing back. With Sydney's auction clearance rate averaging 75% since Easter, the housing market in Sydney shows no signs of slowing down. Last weekend clearance rate of 78.7% is 20% higher than the clearance rate for the same weekend last year.
With very few properties now available, you might be interested to know what your property is worth in the current market. To discuss your options, please contact Brent today:
brentpilkington@mcgrath.com.au | 0410 872 541.
See you next month!
Accom Holidays Magazine (2nd Edition): More than half of the pages have been filled for our second edition. For those who have said yes already and those signed to a Silver or Gold package will receive a proof this week. Please contact Tammerly immediately to reserve your page. Full Page Spread: $275 / Double Page Spread: $420
***Update on Recent Court Case & Implications for the Industry:***
As you would now know, a recent Land & Environment court ruling has placed doubt on the future of the short term holiday rental sector by questioning its legality and ability to self-manage behavioural challenges.
Accom
Holidays as a member of HLO Central Coast (HLOCC) has successfully lobbied for
holiday rental recognition in the Gosford City DLEP2009; one of the only areas
in NSW to achieve this. We have been working hard to ensure this section of the
DLEP will be approved by the NSW State Government; enabling the industry to
continue to operate legally.
At this stage it would appear Council are looking to gazette
already approved provisions within the new LEPS that specifically address
holiday rentals and what is permissible. If this is done, holiday rentals
will be permissible in any zoning but restricted to a maximum of 4 bedrooms and
a maximum of 2 adults per bedroom (but there will be no restrictions on the
number of children). 5 and 6 bedroom houses will require a DA
approval and will still be restricted to a maximum of 10 adults. The
simple solution for some property owners may be to lock off 1 or more
bedrooms. The goal of these restrictions is to eliminate those properties being used as party dwellings and reduce their negative impact on the community.
We
are now in a transition phase.
Once
Government policies are implemented, there will be close scrutiny of all
property owners and managers. Property owners are responsible for ensuring
compliance. HLOCC
has worked in consultation with company Holiday Rental Solutions (HRS) to
develop a sustainable and effective self regulation system. The self regulatory
approach involves the:
- HLOCC Code of Conduct which outlines required
behavioural management standards.
- HRS Quality Assurance System; which provides members with educational assistance, enables compliance verification and aids promotion of quality assurance.
HRS
developed the quality assurance system with two main objectives. These were to
ensure the system:
- Supports quality managed property owners and
effectively addresses community challenges.
- Remains as cost effective and efficient as possible for everyone involved.
By
keeping the regulatory process industry-based, we aim to keep costs to an
absolute minimum. HRS provides this membership service for only $100 annually
per property to enable a sustainable solution and prevent the need for
Government regulation which will be much more expensive.
Accom
Holidays has taken an industry leading position by becoming the only Central
Coast holiday rental management organisation to qualify for HRS accreditation.
The accreditation process involves education and a comprehensive systems check.
New processes that Accom Holidays have implemented include:
New processes that Accom Holidays have implemented include:
- Commitment to uphold the HLOCC Code of Conduct.
- Strengthening of guest terms & conditions, to further
ensure your property is looked after and community challenges are
addressed. These terms & conditions legally support eviction and
withholding of a bond.
- An enhanced complaints management procedure. This
procedure will further protect property owners in the event that guests do
not comply with the agreed terms and conditions or if complaints are
received.
These
enhanced management procedures are in line with the highest standards of
management in Australia and will stand your property in the best possible
position for the next phase of industry scrutiny. Accom Holidays' accredited status will
support your investment and provide many valuable promotional opportunities
moving forward.
Now
that the Accom Holidays team have successfully completed the accreditation process it is
important for owners to become HRS members. Each
HRS member will receive:
- An annual certificate of compliance verification. This will be displayed in your home to signify your property's adherence with
the highest quality standards.
- Signs to place around your property to educate guests
and ensure your property is well looked after.
- Access to your compliance verification and complaints
management records.
- Exclusive use of the HRS Quality Assurance Symbol in
your property's advertising to promote your Code and regulatory
compliance; ensuring potential guests are aware that your property maintains
the highest standards of management and employs appropriate and effective
grievance management procedures.
- Marketing and promotional opportunities on the HRS
website, newsletters, advertising campaigns and affiliate programs.
We would like to sincerely thank those owners who have already made positive steps to protect their investment by becoming HRS members and would like to encourage all others to do
so. Please contact Tammerly to make appropriate arrangements.
The Sales Market: Rarely a week goes by now that we don't see an article in the Sydney papers about the property market bouncing back. With Sydney's auction clearance rate averaging 75% since Easter, the housing market in Sydney shows no signs of slowing down. Last weekend clearance rate of 78.7% is 20% higher than the clearance rate for the same weekend last year.
With very few properties now available, you might be interested to know what your property is worth in the current market. To discuss your options, please contact Brent today:
brentpilkington@mcgrath.com.au | 0410 872 541.
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| Brent Pilkington Accom Holidays Director / McGrath Lifestyle & Investment Property Sales Expert.. |
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