Thursday, 18 April 2013

Owner Report: March / April



The Holiday Rental Market:
March had an average occupancy of 57% with 2 & 3 bedroom properties performing the best at 61%. The Easter long weekend was very busy as normal, however the Easter school holidays period is exceptionally quiet. In discussions with other accommodation providers, this seems to be the case across the board, and is most likely as a result of the Easter period falling outside the school holidays, and ANZAC Day not being a long weekend. We have attempted to stimulate enquiry through STAYZ by offering specials on some properties and advertising last-minute availability on properties on STAYZ and Home Away. 

Marketing / Promotional News:
Update: E-Newsletter $1,000 Accommodation Giveaway: Has already been a great success, with 173 new subscribers since this giveaway started four weeks ago. With 4,400 subscribers on the list, and a quiet start to April, now is a great time to consider submitting an e-deal. We currently require one property to place in our e-deals for our May, June & July e-Newsletters. If you want to increase your bookings and discuss please contact Tammerly ASAP tammerly.r@accomholidays.com or call 4385 9564.

IMPORTANT NEWS: Accom Holidays Edition #2 in the Pipeline:
Over the past 6 months the booklet has generated several hundred enquiries over 110 confirmed bookings and with a long shelf life we expect the magazine to continue and with a long shelf life, we expect the magazine to continue generating bookings well into the future.

Availability in the upcoming edition are limited to just 90 and with over 160 Accom Holidays properties, it will be on a first-in, first-served basis so please contact Tammerly ASAP to secure your place.

EARLY BIRD OFFER (valid til Friday 3rd May): 
Full Page Spread $250 / Double Page Spread $395 (recommended size).

REGULAR PRICE (if paid for after Fri 3rd May):
Full Page Spread: $275 / Double Page Spread $420

The Sales Market: continues to show strength, with Australian Property Monitors reporting "solid indicators of rising buyer activity and increased confidence" in its latest report. This is the ideal timeto upgrade with a market showing real strength up to $1.0M but still sluggish in the $1.0M+. If you have been considering an upgrade, now is the time. 
To discuss your options, please contact Brent today. 
See you next month!
- The team at Accom Holidays

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